Saturday, July 11, 2015

Thoughts About E.L.F.

e.l.f. has been my go-to makeup brand for a while now, and now that I pretty much have a full basic makeup set (all the makeup that I think I could need for now at least) I thought it might be a good time to share some reflections about my experience with their products. First and foremost, if you don't know already, e.l.f. is (or was) ridiculously cheap for their basic items, though their new products are more of a normal price. Despite the price, it's mostly good quality (there are very few products I've ever been dissatisfied with, one being the Essential Liquid Eyeliner [$1], which is no longer sold).

One of the best things about this company is their customer service. A while ago, I ordered the Studio Lip Exfoliator ($3), one on their best-selling products. I was very happy with it until about third time using it, when it suddenly broke at the base. I emailed their customer service and was happily shocked when they emailed back the next day, offering to send a replacement and a $5 gift card to apologize for the inconvenience.

In contrast to previous customer service experiences with companies like Revlon, which I never heard back from, or Neutrogena, which mailed me a voucher to redeem in-store for a new product, I am thoroughly impressed with how above and beyond e.l.f.'s customer service is to make their customers feel valued. When I had an issue with an order, the livechat workers resolved my problem in minutes.

I didn't know when the online gift card expired, and there were some products I had my eye on, so I decided to use it as soon as possible. Little did I know, there was a deal for no minimum free shipping on June 30, so my $5 order ended up costing 45¢ for tax. I felt kind of bad for not paying anything at all, but this encourages me to keep shopping with e.l.f. in the future. By Monday, July 6, I had received my replacement Lip Exfoliator, the $3 Eyebrow Kit in Medium, and the $2 Eyelid Primer in Sheer (no swatches because the pictures turned out grainy).

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